:root{--color-text:#14201d;--color-muted:#5b6764;--color-border:#e1e6e4;--color-bg:#fff;--color-bg-soft:#f4f7f6;--color-accent:#0b6b5d;--color-accent-strong:#08574b;--color-accent-soft:#e6f2ee;--color-link:#0b57a4;--color-line:#06c755;--font-sans:"Hiragino Sans", "Hiragino Kaku Gothic ProN", "Noto Sans JP", "Yu Gothic UI", "Yu Gothic", Meiryo, sans-serif;--measure:720px;--wide:1200px;--gutter:16px;--radius:8px}[data-category]{--tint:#e6f2ee;--tint-ink:#0b6b5d}[data-category=seo]{--tint:#e3edf7;--tint-ink:#1f5a92}[data-category=llmo]{--tint:#ebe8f6;--tint-ink:#574a9b}[data-category=web-ads]{--tint:#f9eedb;--tint-ink:#8f560e}[data-category=website]{--tint:#def1f3;--tint-ink:#136c78}[data-category=owned-media]{--tint:#eaf0dc;--tint-ink:#4b6619}[data-category=interview]{--tint:#f7e5e3;--tint-ink:#9b3f3a}[data-category=blog]{--tint:#f2ece2;--tint-ink:#74552e}*,:before,:after{box-sizing:border-box}html{-webkit-text-size-adjust:100%;text-size-adjust:100%}body{background:var(--color-bg);color:var(--color-text);font-family:var(--font-sans);overflow-wrap:anywhere;margin:0;font-size:16px;line-height:1.8}a{color:var(--color-link);text-underline-offset:.2em}a:focus-visible,summary:focus-visible{outline:3px solid var(--color-accent);outline-offset:2px}img{max-width:100%;height:auto}h1,h2,h3,.cta__title,.card__title{text-wrap:balance;word-break:auto-phrase}.skip-link{position:absolute;left:-9999px}.skip-link:focus{left:var(--gutter);top:var(--gutter);z-index:10;background:var(--color-bg);padding:.5em 1em}.visually-hidden{clip-path:inset(50%);white-space:nowrap;width:1px;height:1px;position:absolute;overflow:hidden}.container{max-width:calc(var(--wide) + var(--gutter) * 2);padding:0 var(--gutter);margin:0 auto}.container--narrow{max-width:calc(var(--measure) + var(--gutter) * 2)}.empty{color:var(--color-muted);padding:3rem 0}.site-header{border-bottom:1px solid var(--color-border);background:var(--color-bg)}.site-header__inner{max-width:calc(var(--wide) + var(--gutter) * 2);padding:18px var(--gutter) 0;grid-template-columns:1fr auto;grid-template-areas:"brand consult""nav nav";align-items:center;gap:0 12px;margin:0 auto;display:grid}.site-header__brand{font-size:inherit;grid-area:brand;margin:0;line-height:1}.site-header__brand a{display:inline-block}.site-header__logo{width:auto;height:36px;display:block}.site-nav{border-top:1px solid var(--color-border);grid-area:nav;margin-top:12px}.site-nav__list{justify-content:space-around;margin:0;padding:0;font-size:14px;font-weight:700;list-style:none;display:flex}.site-nav__list a{color:var(--color-text);padding:10px 4px;text-decoration:none;display:block}.site-nav__list a:hover{color:var(--color-accent)}.site-nav__list a[aria-current=page]{color:var(--color-accent);box-shadow:inset 0 -2px 0 var(--color-accent)}.site-header__consult{border:1.5px solid var(--color-accent);color:var(--color-accent);white-space:nowrap;border-radius:4px;grid-area:consult;padding:7px 10px;font-size:12px;font-weight:700;line-height:1.4;text-decoration:none}.site-header__consult:hover{background:var(--color-accent-soft)}.site-footer{border-top:1px solid var(--color-border);background:var(--color-bg-soft);margin-top:80px;font-size:14px}.site-footer__inner{max-width:calc(var(--wide) + var(--gutter) * 2);padding:40px var(--gutter) 32px;gap:32px;margin:0 auto;display:grid}.site-footer__brand img{width:auto;height:40px;display:block}.site-footer__publisher{color:var(--color-muted);margin:12px 0 0;font-size:13px}.site-footer__publisher a{color:var(--color-muted)}.site-footer__heading{margin:0 0 10px;font-size:13px;font-weight:700}.site-footer__group ul{gap:6px;margin:0;padding:0;list-style:none;display:grid}.site-footer__group a{color:var(--color-text);text-decoration:none}.site-footer__group a:hover{color:var(--color-accent);text-decoration:underline}.site-footer__copy{padding:16px var(--gutter);border-top:1px solid var(--color-border);color:var(--color-muted);text-align:center;margin:0;font-size:12px}.breadcrumbs{color:var(--color-muted);margin:1rem 0 0;font-size:.8125rem}.breadcrumbs ol{flex-wrap:wrap;margin:0;padding:0;list-style:none;display:flex}.breadcrumbs li+li:before{content:"›";margin:0 .5em}.breadcrumbs a{color:var(--color-muted)}.page-header{padding:1rem 0 1.5rem}.page-header__title{font-feature-settings:"palt";margin:0 0 .5rem;font-size:1.6rem;font-weight:800;line-height:1.4}.page-header__lead{color:var(--color-muted);margin:0}.section{margin:56px 0 0}.section-title{font-feature-settings:"palt";align-items:center;gap:14px;margin:0 0 24px;font-size:22px;font-weight:800;line-height:1.35;display:flex}.section-title:before{content:"";background:var(--color-accent);border-radius:1px;flex:none;width:6px;height:1.2em}.section-title:after{content:"";background:var(--color-border);flex:1;height:1px}.section__more{text-align:right;margin:24px 0 0;font-size:14px;font-weight:700}.section__more a{color:var(--color-accent)}.card{flex-direction:column;gap:12px;min-width:0;display:flex;position:relative}.thumb{aspect-ratio:16/9;background:var(--color-bg-soft);border-radius:4px;overflow:hidden}.thumb img{object-fit:cover;width:100%;height:100%;transition:transform .3s;display:block}.card:hover .thumb img{transform:scale(1.03)}.thumb--placeholder{background-color:var(--tint);background-image:radial-gradient(color-mix(in srgb, var(--tint-ink) 18%, transparent) 1.2px, transparent 1.4px);background-size:14px 14px;place-items:center;display:grid}.thumb__badge{aspect-ratio:1;background:var(--color-bg);height:46%;color:var(--tint-ink);border-radius:50%;place-items:center;display:grid}.thumb__icon{stroke-width:1.4px;width:52%;height:52%}.card--feature .thumb__badge{height:36%}.card__category{color:var(--color-accent);letter-spacing:.04em;margin:0 0 4px;font-size:12px;font-weight:700;line-height:1.5}.card__title{font-feature-settings:"palt";margin:0;font-size:16px;font-weight:700;line-height:1.6}.card__title a{color:var(--color-text);text-decoration:none}.card__title a:after{content:"";position:absolute;inset:0}.card:hover .card__title a,.card:hover .card__title .title-part{text-decoration:underline 1px}.title-part{display:inline-block}.card__title a:focus-visible{outline:none}.card__title a:focus-visible:after{outline:3px solid var(--color-accent);outline-offset:4px;border-radius:4px}.card__description{color:var(--color-muted);-webkit-line-clamp:2;-webkit-box-orient:vertical;margin:8px 0 0;font-size:14px;line-height:1.7;display:-webkit-box;overflow:hidden}.card__date{color:var(--color-muted);margin:6px 0 0;font-size:12.5px}.card--feature .card__title{font-size:22px;font-weight:800;line-height:1.45}.card--row,.pickup .card--grid,.card-grid .card--grid{grid-template-columns:112px 1fr;align-items:start;gap:14px;display:grid}.pickup .card--grid .card__title,.card-grid .card--grid .card__title,.card--row .card__title{font-size:15px}.card--row .card__description{display:none}.pickup{padding-top:20px}.pickup__grid,.card-grid{grid-template-columns:1fr;gap:20px;display:grid}.card-rows{display:grid}.card-rows>.card{border-bottom:1px solid var(--color-border);padding:20px 0}.card-rows>.card:first-child{padding-top:0}.category-tiles,.category-list{grid-template-columns:repeat(auto-fill,minmax(min(100%,300px),1fr));gap:12px;margin:0;padding:0;list-style:none;display:grid}.category-list{grid-template-columns:repeat(auto-fill,minmax(min(100%,360px),1fr))}.category-tile{border:1px solid var(--color-border);background:var(--color-bg);height:100%;color:var(--color-text);border-radius:6px;grid-template-columns:auto 1fr auto;align-items:center;gap:4px 12px;padding:14px 16px;font-weight:700;line-height:1.5;text-decoration:none;display:grid}.category-tile:hover{border-color:var(--color-accent)}.category-tile:hover .category-tile__name{color:var(--color-accent)}.category-tile__badge{background:var(--tint);width:40px;height:40px;color:var(--tint-ink);border-radius:50%;place-items:center;display:grid}.category-tile__icon{stroke-width:1.6px;width:22px;height:22px}.category-tile__count{color:var(--color-muted);font-size:12.5px;font-weight:500}.category-tile__description{color:var(--color-muted);grid-column:2/-1;font-size:14px;font-weight:400;line-height:1.7}.category-tile--large{align-items:start;padding:18px 20px}.category-tile--large .category-tile__name,.category-tile--large .category-tile__count{align-self:center}.category-tile--large .category-tile__badge{grid-row:span 2}.service-band{border-radius:var(--radius);background:var(--color-accent-soft);gap:20px;padding:28px 24px;display:grid}.service-band p{margin:0}.service-band .service-band__eyebrow{color:var(--color-accent);letter-spacing:.04em;margin:0 0 6px;font-size:12px;font-weight:700}.service-band__title{margin:0 0 10px;font-size:20px;font-weight:800;line-height:1.5}.article__header{padding:1rem 0 .5rem}.article__header .thumb{border-radius:6px;margin-top:1.5rem}.article__category{margin:0 0 .25rem;font-size:.875rem;font-weight:700}.article__category a{color:var(--color-accent);text-decoration:none}.article__title{font-feature-settings:"palt";margin:0 0 .75rem;font-size:1.5rem;font-weight:800;line-height:1.5}.article__meta{color:var(--color-muted);flex-wrap:wrap;gap:.25rem 1rem;margin:0;font-size:.8125rem;display:flex}.article__meta a{color:var(--color-muted)}.prose{line-height:1.9}.prose p{margin:0 0 1.4em}.prose h2{border-left:5px solid var(--color-accent);background:var(--color-accent-soft);margin:2.6em 0 1em;padding:.6em .8em;scroll-margin-top:1rem;font-size:1.3rem;line-height:1.5}.prose h3{border-bottom:2px solid var(--color-border);margin:2em 0 .8em;padding-bottom:.3em;scroll-margin-top:1rem;font-size:1.125rem;line-height:1.55}.prose h4{margin:1.6em 0 .6em;font-size:1rem}.prose ul,.prose ol{margin:0 0 1.4em;padding-left:1.5em}.prose li{margin:.3em 0}.prose table{border-collapse:collapse;width:100%;max-width:100%;margin:0 0 1.4em;font-size:.9375rem;line-height:1.7;display:block;overflow-x:auto}.prose th,.prose td{border:1px solid var(--color-border);text-align:left;vertical-align:top;min-width:6em;padding:.6em .8em}.prose th{background:var(--color-bg-soft)}.prose img{border-radius:6px;width:100%;height:auto;display:block}.prose img.shot{width:min(100%, var(--shot-w))}.prose p:has(>img:only-child){margin:0 0 1.6em}.prose p:has(>img:only-child):has(+.shot-source){margin-bottom:8px}.prose p:has(+.shot-source) img{border:1px solid var(--color-border)}.prose>.shot-source{color:var(--color-muted);overflow-wrap:anywhere;margin:0 0 1.6em;font-size:13px;line-height:1.6}.prose blockquote{border-left:4px solid var(--color-border);color:var(--color-muted);margin:0 0 1.4em;padding-left:1em}.prose .youtube{aspect-ratio:16/9;border-radius:var(--radius);background:var(--color-bg-soft);margin:0 0 1.4em;position:relative;overflow:hidden}.prose .youtube>a{text-align:center;place-items:center;height:100%;padding:1em;display:grid}.prose .youtube button{cursor:pointer;background:0 0;border:0;width:100%;height:100%;padding:0;display:block}.prose .youtube button:focus-visible{outline:3px solid var(--color-accent);outline-offset:-3px}.prose .youtube img,.prose .youtube iframe{object-fit:cover;border:0;width:100%;height:100%;display:block}.prose .youtube .play{background:#282828d9;border-radius:14px;width:72px;height:50px;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%)}.prose .youtube .play:after{content:"";border:11px solid #0000;border-left:19px solid #fff;border-right-width:0;position:absolute;top:50%;left:54%;transform:translate(-50%,-50%)}.prose .youtube button:hover .play{background:#e62117}.prose .youtube .caption{color:#fff;text-align:left;background:linear-gradient(#0000,#000000b3);padding:28px 16px 12px;font-size:14px;font-weight:700;line-height:1.5;position:absolute;bottom:0;left:0;right:0}.toc{border:1px solid var(--color-border);border-radius:var(--radius);background:var(--color-bg-soft);margin:2em 0;padding:1em 1.25em}.toc__title{cursor:pointer;font-weight:700}.prose .toc ol{margin:.5em 0 0}.prose .toc ol ol{margin:.25em 0 .5em;padding-left:1.25em;font-size:.9375rem;list-style:outside}.prose .toc li{margin:.25em 0;line-height:1.6}.cta{border:2px solid var(--color-accent);border-radius:var(--radius);background:var(--color-bg);margin:2.5em 0;padding:1.25em 1.4em}.cta--blogger{border-color:var(--color-line)}.cta .cta__eyebrow{color:var(--color-muted);margin:0 0 .25em;font-size:.8125rem;font-weight:700}.cta .cta__title{margin:0 0 .5em;font-size:1.125rem;font-weight:700;line-height:1.55}.cta .cta__text{margin:0 0 .5em;font-size:.9375rem;line-height:1.8}.cta__actions,.cta-inline{flex-wrap:wrap;gap:.75rem;margin:1em 0;display:flex}.cta__button,.button{border:2px solid var(--color-accent);background:var(--color-accent);color:#fff;text-align:center;border-radius:999px;justify-content:center;align-items:center;min-height:44px;padding:.6em 1.4em;font-weight:700;line-height:1.4;text-decoration:none;display:inline-flex}.cta__button:hover,.button:hover{border-color:var(--color-accent-strong);background:var(--color-accent-strong)}.cta__button--sub{background:var(--color-bg);color:var(--color-accent)}.cta__button--sub:hover{background:var(--color-accent-soft);color:var(--color-accent-strong)}.cta--blogger .cta__button:not(.cta__button--sub){border-color:var(--color-line);background:var(--color-line)}.cta--blogger .cta__button--sub{border-color:var(--color-line);color:#05843a}.cta .cta__more{margin:0;font-size:.8125rem}.sources{border-top:1px solid var(--color-border);margin:2.5em 0 0;padding-top:1.5em}.sources__title{margin:0 0 .75em;font-size:1.1rem}.sources__list{margin:0;padding-left:1.25em;font-size:.875rem;line-height:1.7}.sources__list li{margin:0 0 .75em}.sources__url,.sources__date{color:var(--color-muted);word-break:break-all;font-size:.8125rem;display:block}.related{margin:4rem 0 0}.note{color:var(--color-muted);font-size:.8125rem}@media (width<=639.98px){.card--row .card__date{font-size:12px}}@media (width>=640px){.site-header__logo{height:40px}.pickup{padding-top:32px}.pickup__grid,.card-grid{grid-template-columns:repeat(2,1fr);gap:32px 24px}.card--feature{grid-column:1/-1}.card--feature .card__title{font-size:26px}.pickup .card--grid,.card-grid .card--grid{align-items:stretch;display:flex}.pickup .card--grid .card__title,.card-grid .card--grid .card__title{font-size:16px}.card--row{grid-template-columns:240px 1fr;gap:24px}.card--row .card__title{font-size:18px}.card--row .card__description{display:-webkit-box}.card-rows>.card{padding:28px 0}.section-title{font-size:26px}.service-band{grid-template-columns:1fr auto;align-items:center;gap:32px;padding:40px 48px}.service-band__title{font-size:22px}.site-footer__inner{grid-template-columns:1.4fr repeat(3,1fr)}}@media (width>=768px){.page-header__title{font-size:2rem}.article__title{font-size:1.85rem}.prose{font-size:17px}.prose h2{font-size:1.4rem}.prose h3{font-size:1.2rem}}@media (width>=1024px){.site-header__inner{padding:28px var(--gutter) 20px;grid-template-columns:auto 1fr auto;grid-template-areas:"brand nav consult";gap:0 40px}.site-header__logo{height:52px}.site-nav{border:0;justify-self:end;margin:0}.site-nav__list{gap:40px;font-size:15px}.site-nav__list a{padding:8px 0}.site-header__consult{padding:10px 20px;font-size:13px}.pickup{padding-top:40px}.pickup__grid{grid-template-columns:repeat(4,1fr);gap:32px 26px}.card--feature{grid-area:span 2/span 2}.card--feature .card__title{font-size:32px;line-height:1.4}.card-grid{grid-template-columns:repeat(4,1fr)}.card-grid--3{grid-template-columns:repeat(3,1fr)}.section{margin-top:72px}.section-title{font-size:28px}}
